She says the new series – which will launch later this year in the US and France, and Autumn 2015 across the rest of Europe, along with tie-in video games, comic books and other licensed products – represents a new era for the beloved character and a platform to introduce Sonic the Hedgehog to a new generation of fans. “‘Sonic Boom’ is definitely an evolution it’s a new look and feel for the brand,” explains SEGA Europe Head of Brand Licensing Sissel Henno. This is much later than the late 2014 launch planned for the US and France and very strange considering the Sonic Boom tie-in games for Wii U and 3DS are being released in November this year. Remember our report earlier this month about Sonic Boom‘s TV series coming to Europe in 2015? Well, those of you hoping for an early 2015 release rather than a later one are in for disappointment, because SEGA Europe’s Head of Brand Licensing Sissel Henno has revealed the show will air in Europe Autumn 2015.
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